标题:Ideo:设计的是人的体验
作者:yanshen
时间:8/2 13:02

about a product or service, and evaluating their experience using it.
•Storytelling Prompting people to tell personal stories about their consumer experiences.
•Unfocus Groups Interviewing a diverse group of people: To explore ideas about sandals, IDEO gathered an artist, a bodybuilder, a podiatrist, and a shoe fetishist.

2. BRAINSTORMING >>
An intense, idea-generating session analyzing data gathered by observing people. Each lasts no more than an hour. Rules ..
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